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Multichannel CRM Consulting

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I help B2C businesses grow customer conversion, engagement and reactivation

  • Interim Team Leadership
    Team Management (Performance Management, Development Plans) Team routines and culture (Stand-ups, 1:1s, Team Meetings) OKR/Project Management Optimization of processes and quality assurance
  • Creation of a custom CRM strategy
    Customer Activation User Engagement Customer Reactivation/Winback Customer Loyalty
  • Concept and optimization of Customer Lifecycle automations
    A/B-Testing/Test Design, statistical evaluation AI driven content generation and optimisation (ChatGPT) Prioritization (effort/impact assessment) Highly personalized mailings Customer Segmentation Definition of Data Requirements
  • Channel expertise
    Email Mobile Push In-App Messaging Postal Mailings Whatsapp
  • Data Mining
    Regression Analysis (Predictive Modeling) Cluster Analysis Association Rule Mining (Shopping Cart Analysis)
  • Custom CRM Team Trainings and Workshops
    Team Trainings on various topics Strategy and OKR workshops German or English language Onsite, offsite or virtual
  • CRM Recruiting
    Candidate Screening Interviews Case presentations
  • Email or Push service provider switch
    Definition of requirements Assessment of strategy fit Assessment of features and usability Contract negotiations Project management of integration

University of Bielefeld (DE)

Master of Business Administration - Major in quantitative Marketing and Data Mining

University of Tilburg (NL)

Erasmus scholarship - International Marketing and eCommerce

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