CRM CONSULTING

Assessment of the CRM function (business, technical, legal and skill related opportunities) GDPR and Accessibility compliance and risk assessment Owned Audience Growth Focus on AI tool and workflow adoption Documentation and Presentation

Data Mining projects (e.g. Predictive Modeling, Shopping Cart Analysis) ESP switch (tool vetting, negotiations, implementation) Customer Segmentation (e.g. RFM, Cluster Analysis) Cross channel communication (Email, Push, In-App, Postal, WhatsApp, Onsite) Hyper-Personalization (with or without AI) Customer Lifecycle Communications (Concept and Optimization) OKR management Optimization of Consent Touchpoints

Identification of opportunities for efficiency gains through agentic task automation (Claude Cowork) Streamlining processes (intra-team and inter-team) AI team workshops

Team Management (Performance Management, Development Plans) Team routines and culture (Stand-ups, 1:1s, Team Meetings, Kanban) OKR Management Optimization of processes and quality assurance CRM Recruiting

Owned Audience Growth Customer Activation User Engagement Customer Reactivation/Winback/Loyalty

Optimization (A/B-Testing/Test Design, statistical evaluation) AI driven content generation (ChatGPT) Prioritization (effort/impact assessment) Definition of Data Requirements

Team Trainings on various topics Strategy and OKR workshops German or English language Onsite, offsite or virtual