BERLIN, GERMANY

CRM CONSULTING

I help B2C businesses grow customer conversion, engagement and reactivation

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Portfolio of Services

CRM Audits

Assessment of the CRM function (business, technical, legal and skill related opportunities) GDPR and Accessibility compliance and risk assessment Focus on AI tool and workflow adoption Documentation and Presentation
CRM Project Management

Data Mining projects (e.g. Predictive Modeling, Shopping Cart Analysis) ESP switch (tool vetting, negotiations, implementation) Customer Segmentation (e.g. RFM, Cluster Analysis) Cross channel communication (Email, Push, In-App, Postal, WhatsApp, Onsite) Hyper-Personalization (with or without AI) Customer Lifecycle Communications (Concept and Optimization) OKR management
CRM Task Automation and Process Optimization

Identification of opportunities for efficiency gains through task automation (n8n, Zapier, Make) Streamlining processes (intra team and inter team) AI tool adoption
CRM Interim Management

Team Management (Performance Management, Development Plans) Team routines and culture (Stand-ups, 1:1s, Team Meetings, Kanban) OKR Management Optimization of processes and quality assurance CRM Recruiting
Creation of a custom CRM strategy

Customer Activation User Engagement Customer Reactivation/Winback Customer Loyalty
Customer Lifecycle Journey

Optimization (A/B-Testing/Test Design, statistical evaluation) AI driven content generation (ChatGPT) Prioritization (effort/impact assessment) Definition of Data Requirements
Custom CRM Team Trainings and Workshops

Team Trainings on various topics Strategy and OKR workshops German or English language Onsite, offsite or virtual

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Work Experience

Education

University of Bielefeld (DE)

Master of Business Administration - Major in quantitative Marketing and Data Mining

University of Tilburg (NL)

Erasmus scholarship - International Marketing and eCommerce