BERLIN, GERMANY

CRM CONSULTING

I help B2C businesses grow customer conversion, engagement and reactivation

Interim Team Leadership

Team Management (Performance Management, Development Plans) Team routines and culture (Stand-ups, 1:1s, Team Meetings) OKR/Project Management Optimization of processes and quality assurance
Creation of a custom CRM strategy

Customer Activation User Engagement Customer Reactivation/Winback Customer Loyalty
Concept and optimization of Customer Lifecycle automations

A/B-Testing/Test Design, statistical evaluation AI driven content generation and optimisation (ChatGPT) Prioritization (effort/impact assessment) Highly personalized mailings Customer Segmentation Definition of Data Requirements
Channel expertise

Email Mobile Push In-App Messaging Postal Mailings Whatsapp
Data Mining

Regression Analysis (Predictive Modeling) Cluster Analysis Association Rule Mining (Shopping Cart Analysis)
Custom CRM Team Trainings and Workshops

Team Trainings on various topics Strategy and OKR workshops German or English language Onsite, offsite or virtual
CRM Recruiting

Candidate Screening Interviews Case presentations
Email or Push service provider switch

Definition of requirements Assessment of strategy fit Assessment of features and usability Contract negotiations Project management of integration

University of Bielefeld (DE)

Master of Business Administration - Major in quantitative Marketing and Data Mining

University of Tilburg (NL)

Erasmus scholarship - International Marketing and eCommerce