top of page

Multichannel CRM Consulting

  • LinkedIn
  • Instagram



I help B2C businesses grow customer conversion, engagement and reactivation

University of Bielefeld (DE)

Master of Business Administration - Major in quantitative Marketing and Data Mining

University of Tilburg (NL)

Erasmus scholarship - International Marketing and eCommerce

  • Interim Team Leadership
    Team Management (Performance Management, Development Plans) Team routines and culture (Stand-ups, 1:1s, Team Meetings) OKR/Project Management Optimization of processes and quality assurance
  • Creation of a custom CRM strategy
    Customer Activation User Engagement Customer Reactivation/Winback Customer Loyalty
  • Concept and optimization of Customer Lifecycle automations
    A/B-Testing/Test Design, statistical evaluation AI driven content generation and optimisation (ChatGPT) Prioritization (effort/impact assessment) Highly personalized mailings Customer Segmentation Definition of Data Requirements
  • Channel expertise
    Email Mobile Push In-App Messaging Postal Mailings Whatsapp
  • Data Mining
    Regression Analysis (Predictive Modeling) Cluster Analysis Association Rule Mining (Shopping Cart Analysis)
  • Custom CRM Team Trainings and Workshops
    Team Trainings on various topics Strategy and OKR workshops German or English language Onsite, offsite or virtual
  • CRM Recruiting
    Candidate Screening Interviews Case presentations
  • Email or Push service provider switch
    Definition of requirements Assessment of strategy fit Assessment of features and usability Contract negotiations Project management of integration
bottom of page