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Multichannel CRM Consulting
BERLIN, GERMANY
The CRM Horizons Series
On a yearly basis crm.berlin releases a publication"CRM Horizons" in which different CRM experts describe groundbraking and inspiring solutions in the realm of CRM. Just click on the icons below to view or download!
Christian Kobusch (crm.berlin)
University of Bielefeld (DE)
Master of Business Administration - Major in quantitative Marketing and Data Mining
University of Tilburg (NL)
Erasmus scholarship - International Marketing and eCommerce
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Interim Team LeadershipTeam Management (Performance Management, Development Plans) Team routines and culture (Stand-ups, 1:1s, Team Meetings) OKR/Project Management Optimization of processes and quality assurance
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Creation of a custom CRM strategyCustomer Activation User Engagement Customer Reactivation/Winback Customer Loyalty
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Concept and optimization of Customer Lifecycle automationsA/B-Testing/Test Design, statistical evaluation AI driven content generation and optimisation (ChatGPT) Prioritization (effort/impact assessment) Highly personalized mailings Customer Segmentation Definition of Data Requirements
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Channel expertiseEmail Mobile Push In-App Messaging Postal Mailings Whatsapp
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Data MiningRegression Analysis (Predictive Modeling) Cluster Analysis Association Rule Mining (Shopping Cart Analysis)
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Custom CRM Team Trainings and WorkshopsTeam Trainings on various topics Strategy and OKR workshops German or English language Onsite, offsite or virtual
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CRM RecruitingCandidate Screening Interviews Case presentations
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Email or Push service provider switchDefinition of requirements Assessment of strategy fit Assessment of features and usability Contract negotiations Project management of integration
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